Source: Press Release, Last Accessed: 2019/11/04

Made in France, at Focal’s specialist manufacturing facilities, Chora is a new generation of high-quality yet affordable loudspeakers, featuring unique technology and design. Replacing the renowned Chorus range, Chora embodies French manufacturing quality and is an interesting new entry into the Hi-Fi world.
From its workshops in Saint-Étienne, Focal has spent the past 40 years innovating, creating and reinventing the laws of Hi-Fi in its quest for the perfect response to the listening demands of its customers. As part of this process of constant renewal, the brand is unveiling a proud successor to its Chorus line with the launch of Chora. The engineers may have had the same goal in mind when conceiving the project – namely, to offer accessible high-quality products –, but the results are on another level, the company stated.
In addition to a unique design perfected by three new finishes, the midrange and bass speaker drivers in the Chora loudspeakers are made of an all-new cone, offering instant sound appeal and visual charm. The new cone uses Slatefiber, a unique new material designed and manufactured by Focal themselves. According to the press release, behind its stylish, slate-effect looks, Slatefiber offers impressive performance, as a result of a range of technical innovations including a thermoplastic polymer, with non-woven recycled carbon fiber that achieve even greater damping, rigidity and lightness - the essential elements of a good speaker driver. Focal says that, with this exclusive and innovative cone, the sound reproduction of midrange frequencies is “perfectly balanced and rich, with minimal coloration and plenty of dynamics. The soundstage is remarkable, for a true high-fidelity listening experience (…). The Chora line consists of the Chora 826 and Chora 816 floorstanding loudspeakers and the Chora 806 bookshelf loudspeaker. All bass-reflex designs, in addition to the Slatefiber speaker drivers, they integrate a TNF Aluminum/Magnesium tweeter – another Focal signature. While the brand has invested in high-performance industrial tools for the manufacturing of its Hi-Fi solutions, it also makes sure that aesthetics are center-stage: Chora loudspeakers are available in Black, Light Wood and Dark Wood finishes, modern, on-trend colors that fit perfectly within any style of interior. To complete the range, more Chora sound solutions are due to be launched in 2020, with the focus on Home Cinema.

For more information: https://www.focal.com/

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